TASK

Günther Schild is a financial expert and a turtle. With his favorite skills of “eating, sleeping & earning money," he can counter the hectic desire for quick money through stock market speculation with a quantum of calm and relaxation.

The campaign "Germany’s most relaxing investment” kicked off with an ambient campaign in which Günther Schild was built in bronze and placed next to a bull and bear in front of the Frankfurt Stock Exchange. In other words, a way of increasing one’s money that is easy on the nerves.